YSO is an astronomical acronym that stands for Young Stellar Object. This celestial phenomenon refers to a new star in its early stage of evolution. In context, this name refers to the bright young students who are shining a light on the fight against climate change. WYSO also sounds like a question. The youth of today are asking about the world around them and challenging the status quo.
This project required name generation, creative strategy, website copy and social media content for a new generation of school shoe. Organic, recycled, free from harmful chemicals and striving for biodegradability, the brand is aimed at eco-conscious parents and students looking for stylish, sustainable and comfortable school gear.