YSO is an astronomical acronym that stands for Young Stellar Object. This celestial phenomenon refers to a new star in its early stage of evolution. In context, this name refers to the bright young students who are shining a light on the fight against climate change. WYSO also sounds like a question. The youth of today are asking about the world around them and challenging the status quo.
Brand Narrative
Social Media
Social Media
This project required name generation, creative strategy, website copy and social media content for a new generation of school shoe. Organic, recycled, free from harmful chemicals and striving for biodegradability, the brand is aimed at eco-conscious parents and students looking for stylish, sustainable and comfortable school gear.