Simply Asia wanted to attract new customers through new channels and create awareness for Thai food as a category. The concept “Think Thai for a change. Think Simply Asia.” communicated to consumers that they should replace conventional take-out food and replace it with a healthier, tastier alternative. This was developed into an integrated campaign with national roll out.
Targeted communication was sent to popular South African bloggers Bangers and Nash, Angel Campey, Mike Sharman and Robyn Hobson to ensure maximum exposure for the campaign.
Watch the Case Study video for the full campaign details.