Print:

Capitec Bank

These print ads were created as part of a print campaign pitch for Capitec Bank’s Global One Account.

The brief was to succinctly communicate Capitec’s free online banking offering using the brand’s distinctively succinct yet conversational tone.

Digital:

Marcel’s Frozen Yoghurt

This Facebook campaign was created to launch the new range of Marcel’s Frozen Yoghurt Wrapped Bars.

The concept of Anytime Indulgence taps into the deeply entrenched human truth that many consumers have been taught from a young age to resist the urge to indulge their sweet cravings. It’s only through lectures from our parents, and the imposed self-restraint of adulthood that we learn to curb our cravings and treat sweet things as a reward for doing certain tasks, such as eating all of our supper or going to gym first.

 The neat, convenient and on-the-go packaging of new low-fat Marcel’s Frozen Yoghurt Bars means that consumers can instantly satisfy their sweet craving, whenever and wherever they want - without having to justify it to anyone first.

Consumers stood the chance to win a year’s supply of Marcel’s Frozen Yoghurt as well as instantly redeemable vouchers for 2 Marcel’s Frozen Yoghurt Wrapped Bars of their choice.

*This campaign was developed in association with Now Boarding Brand Terminal.

Promotion:

Simply Asia

The purpose of this campaign was to encourage new potential consumers to consider Simply Asia as a viable lunch and dinner option, while also changing any preconceived ideas they may have had about Thai food. The campaign also strove to educate consumers regarding the various benefits of Thai food over other less tasty take-out options. The campaign had a competition element where consumers could win a trip to Thailand. Targeted communication was sent to popular South African bloggers Bangers and Nash, Angel Campey, Mike Sharman and Robyn Hobson to ensure maximum exposure for the campaign.

The design for this collector’s edition tea tin features the story of Rooibos tea from planting to teapot as it is grown, harvested and sold across the globe. The tone of the copy needed to be conversational yet informative with a touch of whimsy.

In partnership with Habitat for Humanity, the Clicks for Bricks campaign encourages users to engage with the project across a number of online and social media platforms.

The campaign centred on a dynamic website at www.clicksforbricks.co.za.

Here users could like, tweet or share the page to add their brick and help reach the 20 000 clicks they need to build a home for a family in need.

The campaign was also communicated via the property 24 Facebook Fan Page, as well as on their Twitter feed.

A twitter campaign promised to donate paint to the project for every follow or mention.

Users could choose from a number of quirky tweets or create their own.

*This campaign was conceptualised, designed and developed in collaboration with Now Boarding.

Brochure:

15 on Orange Boutique Hotel

A comprehensive brochure for high-end hotel 15 on Orange, located in Cape Town, South Africa.

Brochure:

Authentic Hotels

The following two pages have been selected from a comprehensive investor brochure created for the development of a number of 5-star boutique hotels across southern Africa. Each boutique hotel would feature a different design aesthetic unique to its indigenous surroundings. To this purpose, the brochure had to capture a sense of location and authenticity without being too prescriptive in its design and description.

Promotion: 

Amarula

Selected elements from an on- and off-consumption cycle promotion created for Amarula (Distell brand). The campaign celebrated the brand’s gold award status by offering consumers the chance to win a trip to the Oscars. Entry mechanic included entry forms, SMS and online which encouraged consumers to upload photo entries of themselves holding a bottle of Amarula in front of a paparazzi photo wall at designated activation areas.